Sunday, September 15, 2013

AJMF: Atlanta Jewish Music Festival

My BFA class has the opportunity to work the Jewish Music Festival this year. GSU's design class has been participating and it's pretty exciting that we are keeping it going.

Our Mission: Design a promotional poster or a memorabilia if you will.

Guidelines: This poster will be silk screened so with this, so it has a limit of about 4 colors.

Other Guidelines: *Must have
1. AJMF Logo
2. 5th Annual
3. AJMF spelled out somewhere
4. Type heavy
5. Illustration
6. Date
7. Artists

They also have a new website coming out with a new color scheme, so we are told to stick to green and use the different tones/shades of that green for the majority of the poster. Also they have had some many iconic characters so we are told to stay away from those. 

So here are some progress sketches...  




 I liked the idea of all the blocks, but the hierarchy should stay with Jewish not Atlanta, I still am not sure if this will do as a poster for a music festival...


Here I just kept exploring the idea of cubism and  combining all the different musical instruments and culture you find at a festival into one idea.

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