Monday, November 4, 2013

VS

Design Intervention: Stairs Vs Elevator.


So through the semester, my GRD 4450 class has started a Design Intervention campaign regarding to what we are passionate about. My group went toward the 'health awareness' direction. Our campaign is called Stairs VS Elevator. 

VS is meant to raise awareness of the health benefits of taking the stairs. And not only that, but the mental benefits, physical benefits, and environmental business. Our campaign has steered towards posting little facts all around the Arts and Humanities building and just slowly influencing the students to take the stairs. 

We have not had much success in acquiring funding, but we have had great success in grabbing an interest of an ideal group of individuals. If all goes well, and the meeting continue to succeed, we will have a jump start campaign in January. Our collateral will be up for two weeks. This will be enough time for that particular company to gather statistics and personal response from students. This kind of information is going to be a fantastic asset to our final portfolio.

Here are my designs for the campaign:

"Why Weight?" Postcards



Pillar Poster:


Wednesday, October 16, 2013

Anti-Bullying Campaign Progress: Part II

Here are JPGs of my PDF for the concepts and Styleframes. Hopefully all is explained here. :)
























Anti-Bullying Campaign Progress! Part I

Here are some progress concept sketches for the promo video. I will have a Concept and Storyboard .pdf up soon. It will have the script, concept art, sketches, and descriptions available.

Enjoy!







Tuesday, October 8, 2013

Anti-Bullying Campaign

The time is here: It is Bully Awareness Month
Anri Olivier Style

Bullying is very close to my heart. I was hit with it all. It is unbelievable what people come up with, especially at such a young age!

Where do I start? I was called pregnant because I was considered bigger than the cheerleaders, but keep in mind I was proportionally big! I was called a racist because I was born in South Africa, which landed my in the principal's office for months at a time, receiving lectures and unnecessary counseling. I got taunted for my house burning down in South Africa, because there was more than one house on that farm and it was considered humorous and deserving how the house count lowered. I don;t even know how this became a reason for something to pick on me about. On top of that, I also got the 'typical' crap because I wore the same pants or shirt two days in a row.

Children are viscous. This all happened in middle school alone! It is unbelievable how easy it is to just throw something at someone without a care in the world. The one thing I disrespected the most out of all this, is that all these bullies did not even consider what anyone was/is going through on top of the noise they are throwing at kids.

YOU DON'T KNOW THE SITUATION!!!! What if I was bigger because I was born with diabetes, or my house burnt down because it was intentionally started? Everything happens for a reason, and for reasons we cannot explain or control. Reminding someone over and over about an internal issue that you can't even begin to explain causes suicide, that is like secondhand homicide. It is remarkable that so many people make it out of grade school alive and sane.

For these reasons, my concept/direction is, "You Don't Know the Situation/Circumstances."
I have one concept but I have two ways I am thinking about tackling it. One is with a specific victim, and the other one is to exclude the person and have the audience place themselves in the story. I think the second one is more powerful. I don't want them to associate my story with the one girl I would have chosen. Bullying is universal and happens to every gender, every race, just every living soul in general. I want people to associate themselves with the video and recognize their struggles.I want this to open up eyes, especially the self-righteous ones.

So the story I created, I grabbed from not only generic bully stories, but personal experiences. This is meant to connect to a wider audience. My story is about a girl whose house burned down, with this went all her clothes and all her belongings. She now wears clothes from Goodwill and hand-me-downs from the family. She is picked on for wearing old clothes, being poor, and her 'emo' demeanor. With all the pressure of the school on top of losing everything in the fire, it gets too much to handle, and she commits suicide.

Storyboard Roughs
Concept 1



Concept 2







Monday, September 30, 2013

Process Poster Shots

So I am a little further in the process, a few steps away from being finished. I did these over the weekend but completely forgot to post them!

1. Cubism













2. Natural



** I am still playing with the fonts, but I will get more feedback on that at crit tomorrow!