So through the semester, my GRD 4450 class has started a Design Intervention campaign regarding to what we are passionate about. My group went toward the 'health awareness' direction. Our campaign is called Stairs VS Elevator.
VS is meant to raise awareness of the health benefits of taking the stairs. And not only that, but the mental benefits, physical benefits, and environmental business. Our campaign has steered towards posting little facts all around the Arts and Humanities building and just slowly influencing the students to take the stairs.
We have not had much success in acquiring funding, but we have had great success in grabbing an interest of an ideal group of individuals. If all goes well, and the meeting continue to succeed, we will have a jump start campaign in January. Our collateral will be up for two weeks. This will be enough time for that particular company to gather statistics and personal response from students. This kind of information is going to be a fantastic asset to our final portfolio.
Here are my designs for the campaign:
"Why Weight?" Postcards
Pillar Poster:
